App Store Optimization (ASO) and How it Relates to SEO

Humans live side by side and cannot be separated from technology. So digitalization is increasingly dominating life. No wonder why the internet and search engines are always taken into account. SEO takes an important role in ranking web pages on search engines. 

Just like SEO, App Store Optimization (ASO) is also important in digitalization. It functions to maintain the visibility of the app to stay on top of the rankings. This has led many app companies to implement ASO in promotional campaigns. In this article, DMB provides a new perspective on ASO and SEO. What are they?

How Important is ASO in Brief?

App Store Optimization (ASO) is a strategy to increase an app’s visibility in app stores. Where app stores often provide a list of app search rankings in them. Examples include Google Play Store and Apple Store.

In general, the ranking of apps is based on several factors. The use of keywords, images, descriptions, and location are very important. Thus, the app can be ranked high. As a result, the number of downloads will also increase.

ASO is said to be successful when the app indexation is correct, users find the content, and can manipulate the app store algorithm. If this strategy is successful, then there is a higher chance of reaching the audience and installations. 

This optimization is considered to control the visibility and discoverability of the app. So it can compete with other apps to achieve high rankings. In addition, the ASO strategy also plays a role in recommending apps to users. 

Most users download apps after seeing them in the app store. However, they will also usually get digital ad recommendations. Be it while using a website or any other platform.

Without app store optimization, an app’s ranking and visibility can suffer in search engines. Hence, a sustainable ASO strategy is needed to market the app to its full potential.

Benefits of App Store Optimization for Companies

Serves as a tactic that helps apps get top rankings. In some companies, ASO has a nickname for SEO mobile app marketing. Seeing its function, ASO also has various benefits for businesses or companies, namely:

Make it Easy for Apps to be Seen

App stores have many partner companies that release apps. Even if users use specific keywords to search for them, they will still be presented with many choices. Therefore, App Store Optimization is useful for making apps visible in app stores.

Through this optimization, the app can reach the top of the app store. Thus, the app has a great chance of being downloaded by users. Because most users are more likely to download apps that are at the top.

Easy to Find by Target Audience

Utilizing this strategy is not only to get a large number of downloads. But more than that, because ASO allows the application to reach the appropriate target users.

In other words, the app downloaders are users who need the app. If the app is found by inappropriate users, it will end up being deleted by them.

More Number of Organic Downloads

When App Store Optimization (ASO) is effective, the app will get more organic downloads. Not only that, users will also use the app in a long-term and sustainable manner. The main reason is that the app is exactly what they expect.

Increase Conversion Rate and Revenue

If you want to increase revenue through your app, there are many ways you can do it. These include in-app advertising, in-app purchases, subscription systems, and so on. 

The more people download the app, the greater the possibility of revenue. Therefore, it is concluded that ASO can affect the conversion value and revenue of the app.

Internationally Renowned

App stores have a search system that allows users to find apps. Even from different countries, as the system tracks internationally.

Therefore, through maximum optimization of the app store, every app can be used by people from around the world. In other words, the app can be internationally famous. Isn’t that very exciting?

Relationship between ASO and SEO

Conceptually, App Store Optimization (ASO) and Search Engine Optimization (SEO) are very similar. 

If SEO involves optimizing web pages to achieve top rankings in search engine results. Such as Google, Bing, and the like. Meanwhile, ASO works to support app rankings in app stores — examples such as Google Play Store and Apple Store.

The most fundamental difference is how they work. ASO focuses on increasing app downloads, reducing acquisition costs, and increasing the likelihood of being discovered. SEO, on the other hand, focuses on increasing the visibility and conversion of web pages organically.

Implementing App Store Optimization

After knowing the benefits of ASO, now discuss how to implement it. The app store optimization things that need to be considered, namely:

Determine Target Audience

Find out the target users of the application first. Then analysis of their characteristics. Start from gender, country of origin, language, age, and frequently used keywords.

Fill in the Application Description

Make sure not to leave the app description blank. Therefore, fill the description with appropriate writing. So that it can maximize app searches in the app store.

Make the description using clear, informative language, and according to the type of application needs. Use a maximum of 4,000 characters in creating an app description. Thus, the description can attract users to download it.

Increase Ratings and Reviews

When an app has high ratings and reviews, then the chances of users being interested will be greater. So the possibility of them downloading is also high. One way is to reply to every comment given by users with interesting language.

High SEO Potential Using DMB Services

ASO and SEO have strategies to implement them optimally. Therefore, experts are needed to take care of it. DMB is the best SEO agency in Singapore.

As a digital marketing Singapore, DMB is ready to help clients handle rankings for digital products. Be it on search engines (web pages) or app stores. Join DMB to get the benefits!