Internal Link is Matter for SEO

48 Internal Link is Matter for SEO

In the world of Search Engine Optimization (SEO), using internal links is a fundamental strategy that is often underestimated. It is essential to understand the significance of internal links in the digital realm, where visibility and ranking on search engine results pages (SERPs) can make or break a business. Internal linking is a powerful tool for improving website structure and overall SEO performance.

Internal linking connects one page of a website to another using hyperlinks. These links direct users to other relevant pages within the same domain. They act as pathways, guiding both users and search engine crawlers through the website’s content hierarchy. Each link functions as a bridge, allowing visitors to navigate seamlessly from one page to another.

Google and other search engines use links to explore and evaluate website content. Many links to a post or page indicate its importance, showing Google that it holds significant value. This applies to both internal and external links, affecting how content is ranked in search results.

As a website owner, you can control internal linking, directing visitors and search engines to your most important pages. Google navigates websites by following internal and external links using its crawler, Googlebot. 

This process helps Google understand the connections between pages, posts, and other content. Internal links help Google discern pages covering similar subject matters, creating an interlinked web of related content.

Orphaned content refers to pages lacking internal links and growing websites often encounter this issue. Search engines may have difficulty indexing pages without internal links to guide Googlebot.

Despite website sitemaps listing most pages, search engines may take considerable time to reach them, particularly for extensive or new websites. Adding internal links to new content helps search engines discover and index this content more efficiently.

Google distributes link value among all links on a webpage. The homepage typically receives more value due to its abundance of backlinks. Link value disseminates across linked pages. Newer blog posts benefit more from direct links from the homepage, facilitating quicker discovery by Google.

Recognising that links pass on their value underscores the significance of multiple links to a post, elevating its importance to Google. A page with many useful links has a higher chance of ranking well. 


Internal linking is a powerful tool in SEO strategies. It helps users navigate a website and assists search engines in understanding the site’s content structure and relevance. Adding internal links can help resolve orphaned content issues and improve search engine indexing.  

Search engines like Google use links to evaluate website content. The number of links to a post or page signals its importance, impacting its ranking in search results. Google relies on internal and external links via its crawler, Googlebot, to understand connections between content.

Using internal links is essential for optimal SEO performance. Strategic implementation can significantly contribute to a website’s success and visibility in the digital realm.

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