Digital Marketing Made Easy with PPC Strategies

If you are handling a Google Ads campaign, then advertising plays an important role in it. PPC strategies need to be exceptional, to generate fast traffic. While it’s tempting to turn to pre-packaged software, there are ways to help that are more efficient. Learn more with some PPC management tips with DMB below!

Tips for Implementing PPC Strategies in Digital Marketing

Are you tired of constantly spending money on PPC tools, but it’s not working? Then it’s time to apply some of the tips I’ve prepared below:

1. Google Ads Offline Editor

I am surprised that many Google Ads users ignore the Offline Editor tool. This powerful tool helps to quickly download, edit, copy, paste, move, review, and upload PPC changes. This tool gives you the freedom to make various changes quickly. Even the speed is just a matter of seconds without waiting for the browser to load. 

Offline, you can make many changes. Starting from pausing groups, removing ads, removing less relevant keywords, and more. It can even be done in bulk in several climates without any delay.  Although it may seem insignificant, small delays will make time wasted. This can reduce the productivity of digital marketing campaigns in the long run.

Streamlined processes not only save time but also eliminate clutter. The goal is to support campaigns to have a focused and organized workspace. In the Offline Editor, you can edit Google Ads before posting. When items from a new campaign are deleted, the history will also disappear. Such as keywords, ads, and so on.

2. Master DIY Tools

Consider using a setup tool with high-end speed. This allows you to create your version of the spreadsheet. This helps you work more effectively.

PPC software has no guarantee of being free from problems. However, its strengthened management makes people feel comfortable. While automation provides benefits, don’t go full-on. Because you must remain vigilant when replacing PPC management.

For example, if the software’s data is lagging or incorrectly set up, of course, you increase your budget to fix it. I bet over-accounting expenses can be as high as 50% in a month when automating. Imagine that you have to review spreadsheets specifically in Google. Sheets or Excel will be the command center of your PPC strategy. So, you can do a custom Spreadsheet. Things to consider:

• Yesterday’s spending shows monthly velocity within budget, i.e. KPIs L7 and L30.
• Offers complete recommendations that match your daily budget.
• Active in providing actions to meet monthly targets.
• Displays alerts that flag accounts to spend more.
• Keeps the PPC team quick to act and retrieve information.

Another significant advantage is the ability to customize reports based on specific needs. Especially affecting the level of flexibility lacking in PPC management. Making it more functional in digital marketing.

3. Google Sheets as Ally

In PPC management, Google Spreadsheets also plays an important role. You can create a robust system to maintain your PPC account. For example, by using QA. Avoid mistakes, such as driving traffic to the wrong site, burning too much budget, mistyping for ad copy, and so on. Although small mistakes can affect credibility and customer trust.

Use simple tools, such as Spreadsheet or Excel. Especially if you want a structured system that avoids errors. I summarized the functions of QA, namely:

• Maintaining the PPC budget as per the needs of the plan.
• Ensuring traffic is going to the right pages.
• Reviewing search meaning on a regular and up-to-date basis.
• Catching typos in ad text.
• Monitoring ad schedules to accuracy targets.
• Fixing conversion issues in tracking to move faster.
• Setting deadlines for account verification.
• Paying attention to subtle changes in PPC performance.

By signing up for QA, you can design your spreadsheet in your style. You can check QA on weekly or monthly deadlines. The goal is to avoid mistakes in time, and money, and damaging client relationships. I learned that the sharpest management is the one that utilizes a structured system. So, I let the PPC management move and rely on the experts until it reaches the target.

Mistakes don’t come from the requirements violated by PPC users but from the structure and system acting on the guardrails. So, the slightest mistake can be fatal. To avoid PPC mistakes, you have to provide for their needs in a balanced manner. So that you will not get involved in complexities when optimizing the account.

The main key is to set up a more effective management system. It can even take turns in the 10,000-foot view of the overarching strategy. In addition, a magnifying glass as a detailed supervision is also needed.

4. Google Apps Script

One of my favorite scripting apps is Google Apps Script. It can pause campaign ad spend and will send an email when it reaches a threshold. This app monitors ad spend without stopping.

Need help catching errors against PPC?

The script can scan PPC ad copy, especially for spelling errors and URL corruption. Set up alerts for sudden changes in KPIs, so you can stay first in digital marketing.

Want the perfect PPC keyword strategy?

Google Apps Script is set up to analyze search engine terms and summarize them in detail. It usually delivers results every month and selects the terms that generate traffic. So, it’s not just conversions.

Tired of pulling report data?

Through the use of scripts, you can automate Google Sheets. The goal is to analyze and report in real time. You can even link the results to a reporting dashboard. This allows you to be hands-off after creating it. All you have to do is wait for the results!

Trust your PPC Strategy to DMB!

As an SEO Agency in Singapore, DMB is ready to help you with PPC marketing. Don’t worry, many customers are satisfied with our performance. Even making DMB as the best SEO Marketing Singapore! Entrust your PPC strategy to us, you just have to wait for the results!