Creating SEO Content Using Chat GPT: How Effective Is It?

ChatGPT has been known as a powerful tool for making content quickly, like writing blog posts in less than a minute. But, there’s concern about using AI-made content for SEO. The way ChatGPT functions, by taking in existing information, makes it unlikely to create original content, which is super important for ranking well on Google.

Google’s E.A.T. standards (Expertise, Authoritativeness, Trustworthiness) say you need to have deep knowledge, credibility, and accurate information in your content. AI-made content might not have these qualities, which could mean you don’t rank as high in search results.

Even with these issues, AI can still help writers be more productive. Specialized AI writing tools can help with research, saving writers a lot of time before they even start writing an article.

ChatGPT is a language tool made by OpenAI that creates text that sounds like humans based on what you tell it. You can see it as a fancy buddy for conversations or helping with writing. It’s a kind of AI made using a model called GPT, short for “Generative Pre-trained Transformer.”

OpenAI taught ChatGPT using loads of text from the internet. It’s a type of machine learning model called a Large Language Model (LLM). This means it picks up patterns from that text and uses them to guess things.

How to Use Chat GPT for SEO

As a content creator striving to enhance my website’s visibility on search engines, I’ve explored various strategies to improve my SEO efforts. One tool that has particularly caught my attention is ChatGPT. Utilizing ChatGPT effectively can significantly bolster your SEO game, but it requires a strategic approach. Why?

Search engines go through and look for information on the internet to show the most fitting results when people search for something. SEO is what helps websites and content get a better position in these search engine results. Both of these things are super important for making information easy to find and access online.

ChatGPT, though, works differently. It’s a language model. Its main job is to make text that sounds like it’s written by a person, based on what you tell it. It’s great for things like writing articles or having chats. Unlike search engines, it doesn’t look through the internet or affect how visible a website is. But you can still use it to boost your own SEO work. Here’s how.

1. Keyword Research
   As you might already know, doing keyword research is really important for creating content that gets noticed. It not only tells you what topics and words to include but also helps you organize your content better. Doing keyword research can also help you understand better what people are looking for when they search online.
   
   Just to be clear, ChatGPT isn’t the greatest tool for doing keyword research. The basic version doesn’t have access to any information about how often people search for specific keywords. But the suggestions it gives can still be helpful when you’re brainstorming ideas.
   
   For instance, if you run a restaurant in Singapore and you want your restaurant to show up when people search for ‘best restaurants in Singapore’ online, it’s important to consider different keywords that people might use. These could include terms like family-friendly restaurants, restaurants with great views, halal restaurants, and more.
   
   Of course, you still need to find the terms that make sense for your overall strategy and customers, so ChatGPT can’t do all the work for you. What it can do is provide some sparks for you to take your SEO marketing strategy in new directions. It’s prompts like these from ChatGPT that can give you great inspiration for building more unique and useful content.
2. Build Content Around Certain Topics
   Once you have those keywords selected, it’s time to create content to rank for them. With the help of ChatGPT, I can plug those keywords in, give it a topic to work with, and let it write me some content to use. I’ve noticed something interesting about how ChatGPT responds to my requests. When I specify that I want to sound like a small business owner, ChatGPT seems to understand that and gives me a response that feels more tailored to my needs.
   
   So, what I do is use ChatGPT to kickstart my content creation process, and then I infuse it with my own unique style and voice. If I’m short on time or if my team is stretched thin, I might even use Undetectable AI to give the ChatGPT-generated content a more human touch.
   
   AI copywriting is constantly evolving, and so is the quality of content it produces. It’s important for me to embrace these advancements and get comfortable using them to stay competitive in the digital landscape.
3. Generate Ideas for Your Content Strategy
   I’ve noticed that many marketers are starting to realize just how valuable a ChatGPT content writing approach can be, especially when it comes to saving time on brainstorming topics.
   
   Let me give you an example. Say you’re running a new online banking service and you want to educate people about what makes your platform unique. ChatGPT can come up with a ton of different ideas and angles for creating and sharing informative content.
   
   While it seems like blogging and social media marketing are the go-to strategies for many content marketers these days, it’s worth exploring more specialized approaches like how-to guides and comparison charts. These alternatives can inspire fresh ideas for presenting your content in engaging ways.
4. Assistance with Spelling and Grammar Checks
   This is something I really appreciate. Once I’ve finished writing some text, I copy it into ChatGPT to spot any spelling or grammar mistakes that might be there. Following ChatGPT’s suggestion, I created some content about the advantages of my online banking service. ChatGPT effortlessly caught and fixed my clumsy typing errors.
   
   It’s straightforward. It works well. It’s valuable. That’s why ChatGPT reached one million users in just five days. Some folks even use ChatGPT to transform text into various popular writing styles.
5. Creating Outreach Emails for Backlink Opportunities
   To really put ChatGPT’s abilities to the test, try having it write your outreach emails for backlink opportunities. I decided to give ChatGPT a try in this area, and the results were quite intriguing. I gave it a somewhat misguided prompt – asking it to write the email “as if I were desperate for traffic.”
   
   Of course, no website wants to link to a site that seems to be struggling, so ChatGPT went beyond my request, pointed out the issue, and suggested a solution. I followed the chatbot’s suggestion and used its generated email template.
   
   It’s important to note that for successful marketing emails, personalization is key. However, in this instance, ChatGPT not only provided me with a solid foundation for my backlink outreach, but also offered some outreach advice!

Conclusion

Utilizing ChatGPT for creating SEO content presents a promising avenue for content creators and digital marketers alike. Its ability to swiftly generate high-quality content based on given inputs can significantly streamline the content creation process and enhance SEO efforts. However, while ChatGPT offers valuable assistance, it’s essential to supplement its outputs with human expertise to ensure accuracy, relevance, and alignment with SEO objectives.

If you find yourself grappling with the complexities of SEO content creation or seeking ways to optimize your strategies further, fear not. DMB SEO Marketing stands ready to assist you. Our team of experts is well-equipped to address your SEO challenges and help you achieve your goals effectively. Contact us today to discover how we can elevate your SEO content game and propel your online presence to new heights.