Everything You Need to Know About TikTok Marketing in 2023

Tiktok Marketing is the most trending social media platform in the market now. How can we conquer Tiktok Marketing in making it an asset for us, and position ourselves ahead of our competitors? Let’s dive into this guide today and find out more about Tiktok Marketing itself.

Never doubt the power of a social media platform, especially TikTok.

In addition to being a place to express yourself, especially among the younger generation, TikTok is also a platform for business. In 2020, Elf Cosmetics did something on TikTok. Elf ordered a song for their campaign on TikTok that took inspiration from the song “Ice Me Out” and changed it to “Eyes Lips Face” following the brand name acronym. The brand team up with several influencers to market the campaign using the song to create an astounding result creating 7.2 billion viewers on this hashtag #eyeslipsface till today! Ready to unleash the power of TikTok marketng for your marketing strategy in 2023? Dive into the world of viral content and engaged audiences. Take your brand to the next level with TikTok. Get started today!

For you to succeed in TikTok, it all comes down to content. Creating content everyone wants to know and talk about is the essence of your success.

TikTok usually offers weekly email notifications to inform you of upcoming trends and what are the trending hashtag, videos, or background music which you can adopt to create exposure.

TikTok algorithm allows strangers to find your videos if you did SEO correctly. By putting some thoughts into your TikTok SEO, you are optimizing the chance for your content to be found.

In a nutshell, if you have no idea where to get the relevant hashtags, you can use the Search Section to quickly identify some keywords that you can use to gunner the most popular hashtags available.

Safe zones demonstrate how the material will appear on social media by displaying where native overlays will appear. When generating content in Slate, using safe zones may assist ensure that none of your visual components is hidden beneath native overlay on sites like Instagram and TikTok.

In-Feed Ads (Diversion): A content video ad with a story integrated into the ‘For You’ feed with many clickable components to enhance traffic and conversions. Users may interact with your ad by liking, commenting, and sharing it, and this format also enables external and internal landing sites, APP downloads, and deep linking.

There are no limitations as long as everything has been correctly uploaded to the TikTok app. Normally, the aspect ratio of uploaded videos is less than 2.2 e.g: 16:9 with no further limits on quality, bitrate, or file size. The video format of uploaded videos is usually.mp4 or.mov.

Video length:

There are no limits. Spark Ads (Pull) on TikTok organic videos may support any video durations as long as users can successfully submit the video on TikTok.

Non-Spark Ads

• Size:

Vertical (recommended): 9:16, 540x960px

Horizontal: 16:9, 960x540px

Square: 1:1, 640x640px

• Supported formats: (.mp4,.mov,.mpeg,.3gp,.avi)
• Video duration: 5-60 seconds (recommended: 21-34 seconds).
• File Dimensions: 500 MB
• 516 kbps bitrate

A thumbnail is a cover photo that can explain the video uploaded by a user to their platform. Thumbnails in TikTok videos are used to help content producers describe the content of the videos they create. Followers and other TikTok users may learn about the contents of the posted video by clicking on the Thumbnail on the cover page.

The first step in adding Thumbnails to TikTok videos is for the user to create a video. Users may produce a video by opening the TikTok app on their phones and clicking the “+” symbol. Following that, you may construct the video you want based on the information you’ve prepared. After finishing the video, click “Next” to access the post options menu.

At this point, users may add captions, hashtags, and tag friends based on their needs. Before posting the video, you may choose the thumbnail by selecting “Select Cover.” You will be sent to the TikTok home page. Users may choose which segment of the video to use as the cover or thumbnail by clicking on the desired scenario. Thumbnails can be customized with text or other icons. Then, choose and hit one of the text views supplied by the TikTok app.

If you are assuming that it is just another social media platform and you applied the same way you did for Instagram and others, then you are completely wrong.

TikTok is an entirely different platform which has it’s own unique trends, features and user behaviors, and having to say that, marketing it will be a whole new different thing.

Spend some time with your TikTok account, study and explore how each and every feature works and identify the trends that is happening on daily basis. This allow you to understand TikTok and your own capability better as well.

Read up the TikTok algorithm to understand how you can reach out to your audiences and ranks and displays your videos in the For You tab.

Are your competitors on TikTok? If they are, you could be missing out and letting them gain a competitive advantage over you.

Be it or not, find a few relatively similar brand or organization and study how they are doing with the platform, and consider what you can do possibly to out perform them.

By now you should have an idea of what kind of content you will be posting. How you going to market them, and what are your options.

Measurement of Success is another factor that you need to consider and examine using a certain metrics that you are able to track. Compared your past successes and challenges, determine which type of success you will be looking for!

Keep on keeping on is the main reason for your success, and many times, this is the main reason you failed. Lack of consistency is something that requires a lot of effort and tries.
From every video you did, look back at the little success and encourage yourselves.

From the “For you” column, this Ads brings your video content to the audiences that you are looking for. It was said every 1 in 4 TikTok users globally said they’ve purchased or researched a product after seeing it on TikTok.

Nothing is better than having your product appear on your viewers’ phones whenever they open their TikTok apps.
“Top of Feed, Top of Mind” is the impression when using TOPVIEW.

A one-of-a-kind engagement format that taps into user passion for creation and expression. Delivering strong brand awareness with a level of engagement that goes far beyond a simple click.

Dial up the fun with tailor-made sharable stickers, filters, and special effects. Unleash the potential of your creativity and watch its popularity grow.