EDGE Grant Singapore 2026: Eligibility, Digital Marketing & CRM Solutions Funding

Planning to improve your business operations, attract more customers, or manage sales leads more effectively? The EDGE Grant Singapore 2026 offers funding support for eligible businesses adopting digital solutions, including Digital Marketing and Customer Relationship Management (CRM) software.

Launched on 30 September 2026, the EDGE Grant replaces three previous government grant schemes: the Productivity Solutions Grant (PSG), Enterprise Development Grant (EDG), and Market Readiness Assistance (MRA).

For Singapore SMEs, this funding framework provides opportunities to adopt technology that supports marketing performance, sales management, operational efficiency, and customer relationships.

Eligible SMEs can receive up to 50% funding support for approved Digital Marketing and CRM solutions, subject to the individual activity limits.

This guide explains EDGE Grant eligibility, funding amounts, supported CRM and digital marketing solutions, application procedures, and how businesses can use these technologies to improve performance.

What Is the EDGE Grant Singapore?

The EDGE Grant is a government financial assistance programme administered by Enterprise Singapore.

It combines the former EDG, PSG, and MRA schemes into one framework supporting business development, digitalisation, innovation, productivity improvements, and international expansion.

Instead of applying through separate grant schemes, businesses can select activities that match their operational and growth objectives.

The programme covers more than 150 activities across eight business areas.

Key facts about the EDGE Grant:

• Launch date: 30 September 2026
• Administered by: Enterprise Singapore
• Maximum annual grant support: S$100,000 per company
• Standard SME support rate: Up to 50%
• Standard non-SME support rate: Up to 30%
• Digitalisation sub-cap: S$30,000 annually for specified solutions and equipment
• Application platform: Business Grants Portal (BGP)
• Disbursement: Reimbursement after project completion, full payment, and claim approval

Selected internationalisation and sustainability activities may qualify for higher support rates.

For companies investing in customer acquisition and sales management technology, two relevant activities are Digital Marketing and Customer Relationship Management (CRM).

EDGE Grant vs EDG, PSG and MRA: What Has Changed?

Before September 2026, businesses applied for separate schemes depending on their project objectives.

The PSG supported productivity-related technology and equipment adoption. The EDG supported business transformation and capability development, while the MRA supported overseas business expansion.

From 30 September 2026, new applications for these activities fall under the EDGE Grant framework.

Applications submitted under the previous schemes before the transition continue to follow their original assessment and project conditions.

The EDGE Grant introduces a shared annual funding cap of S$100,000 per company, which resets on 1 April each year.

Within this overall limit, companies can receive up to S$30,000 annually for qualifying single-function digital solutions, integrated enterprise systems, and pre-scoped equipment.

This structure allows businesses to plan several improvement projects while considering their overall funding allocation.

Who Is Eligible for the EDGE Grant?

Businesses applying for the EDGE Grant generally need to meet the following requirements:

1. Be registered and operating in Singapore.
2. Have at least 30% ownership held directly or indirectly by Singapore citizens or Permanent Residents.
3. Meet the eligibility requirements of the selected activity.
4. Submit their application before starting the project or making payments or deposits.
5. Apply for a new project without receiving duplicate government funding for the same qualifying expenses.

Additional conditions may apply depending on the selected digital solution.

For example, the Digital Marketing activity excludes home-based businesses. Both Digital Marketing and CRM solutions must be used or implemented in Singapore.

Businesses should also confirm that they have not previously applied for grant support for the same solution.

You can check your company’s eligibility through BizSG or the Enterprise Singapore EDGE Grant website.

How Much EDGE Grant Funding Can Businesses Receive?

Funding depends on the activity selected, approved project costs, and business eligibility.

Digital Marketing and CRM are separate activities under the Automation & Digitalisation category.

EDGE Grant Funding for Digital Marketing vs CRM

Funding Details	Digital Marketing	CRM Solutions
SME funding support	Up to 50%	Up to 50%
Non-SME funding support	Up to 30%	Up to 30%
Maximum SME grant	S$5,000	S$2,500
Maximum non-SME grant	S$3,000	S$1,500
Activity cost cap	S$10,000	S$5,000
Software cost coverage	Up to 12 months	Up to 12 months
Indicated application outcome	1 week	1 week
Maximum project completion period	18 months	18 months

These amounts represent the maximum published funding limits. Actual support depends on the approved application and qualifying expenses.

Example 1: Digital Marketing Grant Calculation

An eligible SME plans to purchase an approved digital marketing solution costing S$8,000.

• Qualifying solution cost: S$8,000
• Maximum funding rate: 50%
• Potential grant: S$4,000
• Business contribution: S$4,000

The company may receive up to S4,000ingrantsupportifthecompleteS8,000 cost qualifies and Enterprise Singapore approves the maximum funding rate.

Example 2: CRM Grant Calculation

Another SME plans to implement an approved CRM platform costing S$4,000.

• Qualifying CRM cost: S$4,000
• Maximum funding rate: 50%
• Potential grant: S$2,000
• Business contribution: S$2,000

The company may receive up to S$2,000 in grant support after meeting the applicable approval and reimbursement requirements.

Can Businesses Apply for Both Digital Marketing and CRM Funding?

Yes. Enterprise Singapore allows companies to submit separate applications for different eligible EDGE activities, subject to their respective requirements and annual funding limits.

For example, an SME planning two distinct approved projects could potentially receive:

Activity	Qualifying Cost	Potential Funding
Digital Marketing	S$10,000	S$5,000
CRM Solutions	S$5,000	S$2,500
Combined	S$15,000	S$7,500

This is an illustrative calculation, not a guaranteed funding package.

Each activity requires its own application and assessment. The company must avoid claiming the same expenses twice and comply with any application limits applicable to its Unique Entity Number (UEN).

What Digital Marketing Solutions Are Covered Under EDGE?

The EDGE Grant’s Digital Marketing activity supports eligible campaign management software designed to help businesses create, execute, monitor, and improve online marketing initiatives.

These solutions can help businesses organise marketing activities and measure performance more consistently.

How Digital Marketing Solutions Support Businesses

Depending on the software selected, businesses may benefit from capabilities such as:

1. Marketing Campaign Management

Manage campaign activities, schedules, and performance information through a central platform.

2. Marketing Performance Tracking

Monitor campaign results and identify opportunities to improve marketing efficiency.

3. Campaign Optimisation

Use performance insights to refine campaign management and marketing decisions.

4. Customer Acquisition Management

Support processes that connect marketing campaigns with customer enquiries and conversion goals.

The availability of these functions depends on the selected software package.

What Digital Marketing Costs Are Supported?

Enterprise Singapore specifies software costs for up to 12 months as the supported cost category.

The selected solution must come from an eligible pre-approved vendor and match the approved package configuration.

Goods and Services Tax (GST) and maintenance costs are excluded.

Businesses should not automatically assume that advertising media spend, standalone SEO retainers, social media management fees, creative production, or agency services qualify for support.

Review the exact software components and approved package before committing to a purchase.

For official requirements, visit EDGE Grant – Digital Marketing.

What CRM Solutions Are Covered Under the EDGE Grant?

Customer Relationship Management (CRM) is another supported digitalisation activity under the EDGE Grant.

A CRM solution helps businesses organise customer information, monitor sales opportunities, manage leads, and analyse sales performance.

Enterprise Singapore defines its CRM activity around tracking sales leads, managing sales targets, and generating detailed performance analytics.

Instead of relying on disconnected spreadsheets, emails, and manual updates, companies can use a CRM platform to create a central record of customer interactions and sales activities.

Key Benefits of CRM Solutions for Singapore SMEs

1. Centralised Customer Information

A CRM system can store customer records, contact details, enquiry histories, and previous interactions in one accessible platform.

This makes it easier for authorised sales and customer service teams to access relevant information.

2. Better Sales Lead Management

Businesses can track leads from their initial enquiries through different sales stages.

Sales teams can review potential opportunities, assign responsibilities, and monitor each lead’s progress.

3. Improved Follow-Up Processes

CRM platforms may support follow-up reminders, task assignments, and sales activity tracking.

These functions help employees manage customer enquiries and identify leads requiring attention.

4. Sales Pipeline Visibility

Managers can view opportunities across different pipeline stages and assess how their sales teams are progressing towards targets.

5. Customer Retention and Relationship Management

By maintaining accurate customer histories, businesses can identify opportunities for ongoing communication, after-sales service, and repeat purchases.

6. Sales Performance Analytics

CRM reporting can help businesses evaluate their sales pipeline, identify bottlenecks, and track conversion performance.

Together, these capabilities can reduce manual administration and support more consistent sales management.

How Much CRM Funding Is Available?

Under the EDGE Grant CRM activity, eligible SMEs can receive up to 50% support, capped at S$2,500.

Non-SMEs can receive up to 30% support, capped at S$1,500.

The qualifying activity cost is capped at S$5,000.

The supported cost category is software costs for up to 12 months. GST and maintenance expenses do not qualify.

The project must be completed within 18 months from the approval date.

How to Choose an Eligible CRM Vendor

Businesses should review the IMDA SMEs Go Digital CRM directory before selecting a solution.

When comparing vendors, consider the following:

• CRM features relevant to your sales process
• Number of user licences included
• Customer data management capabilities
• Lead tracking and reporting functions
• Compatibility with your existing business tools
• Training and implementation requirements
• Subscription fees after the initial supported period
• Data protection, access control, and export options

Check the exact vendor and solution package rather than assuming that any commercially available CRM product qualifies.

Visit EDGE Grant – Customer Relationship Management for the official funding and eligibility details.

Digital Marketing vs CRM: What Is the Difference?

Digital Marketing and CRM solutions support different parts of the customer acquisition and sales process.

Digital marketing primarily helps businesses promote their products or services, reach potential customers, and generate enquiries.

CRM focuses on organising those enquiries, managing sales activities, and maintaining customer relationships.

Business Function	Digital Marketing	CRM Solutions
Main objective	Attract potential customers	Manage leads and customer relationships
Primary users	Marketing teams	Sales and customer service teams
Main activities	Campaign management and optimisation	Lead tracking and sales management
Common performance metrics	Leads, cost per lead, campaign conversions	Sales conversion rate, pipeline value, follow-up rate
Business benefit	Improved customer acquisition	Improved sales process visibility and follow-up
EDGE activity	Digital Marketing	Customer Relationship Management

For businesses experiencing low customer enquiries, improving marketing activities may be the immediate priority.

For companies generating enquiries but struggling to organise follow-ups or track sales opportunities, CRM adoption may address a different operational need.

Some businesses may benefit from implementing both solutions as separate, connected components of their customer management process.

How Digital Marketing and CRM Can Work Together

A business may attract substantial website traffic or generate multiple enquiries through advertising. However, these activities do not automatically produce sales.

The next stage involves responding to enquiries, understanding customer requirements, and managing the sales process.

A coordinated marketing and CRM workflow can help businesses connect customer acquisition activities with sales outcomes.

1. Attract Potential Customers

Businesses use channels such as search engines, digital advertising, and their websites to reach relevant audiences.

Marketing management software helps teams monitor campaign activities and performance.

2. Capture Customer Enquiries

Potential customers submit enquiry forms, request quotations, or contact the business.

Where supported by the selected systems, this information can be transferred into the CRM for sales follow-up.

3. Manage Sales Opportunities

Sales representatives review incoming leads, assign responsibilities, and update opportunities in the CRM.

4. Track Customer Conversions

The CRM helps teams record sales stages and measure which opportunities progress towards completed purchases.

5. Improve Future Marketing Decisions

By reviewing sales outcomes alongside marketing performance, businesses can assess which lead sources generate valuable opportunities.

For example, a campaign may deliver a low cost per lead but produce few paying customers.

Connecting marketing and CRM reporting can help the business identify this difference and make better budget decisions.

The main advantage is clearer visibility from marketing enquiry to sales outcome, provided the systems are configured appropriately and the teams maintain accurate records.

How to Apply for the EDGE Grant for Digital Marketing and CRM

Enterprise Singapore outlines a structured application process for both activities.

1. Prepare the Required Documents

Businesses should prepare:

• A quotation from the selected vendor
• A projection of expected cost savings for one year after project completion

Review the selected activity page for any additional requirements.

2. Identify a Pre-Approved Vendor

Visit the relevant category on IMDA SMEs Go Digital.

Choose a vendor and digital solution that match your business requirements.

3. Obtain a Vendor Quotation

Contact the vendor and request a quotation detailing the selected solution, pricing, software licences, and applicable components.

4. Build Your Solution Package

Return to SMEs Go Digital and select the corresponding package.

Adjust available components, such as the number of licences or permitted implementation services, where applicable.

The selected package must match the vendor quotation.

5. Generate a Package Reference ID

Use your company’s Corppass account to confirm the selected package and generate its reference ID.

6. Submit Your Application

Visit the Business Grants Portal and submit the application using your company’s authorised Corppass account.

The applicant company must submit and manage its own grant application. Third-party vendors cannot complete this responsibility on its behalf.

7. Receive Your Letter of Offer

If Enterprise Singapore approves the application, it will issue a Letter of Offer.

Review and accept the letter, including its approved funding amount, qualifying period, conditions, and deliverables.

8. Complete the Approved Project

Implement the selected software within the approved project period.

For Digital Marketing and CRM activities, the maximum project completion period is 18 months from approval.

9. Prepare Your Claim Documents

After completing the project, prepare the required documentation.

This includes relevant invoices, proof of payment, evidence of software deployment, and the required unique identifier, such as a licence number or user ID.

10. Submit Your Grant Claim

Submit the final claim through the Business Grants Portal before its deadline.

All approved project expenses must be paid in full before submitting the claim.

Enterprise Singapore states that claims for single-function digital solutions can be submitted from 1 November 2026 onwards.

11. Receive Your Grant Disbursement

After claim approval, Enterprise Singapore will disburse the approved funding through the selected payment method.

The indicated payment timelines are:

• PayNow Corporate: Within 14 working days after claim approval
• GIRO: Up to eight weeks after claim approval

The grant operates on a reimbursement basis, so businesses should plan their cash flow accordingly.

Can You Start a Digital Marketing or CRM Project Before Approval?

Businesses must submit their EDGE Grant application before starting the project or making payments or deposits.

For the Digital Marketing and CRM activities, qualifying expenses incurred from the application submission date may be supported if the application subsequently receives approval.

However, submitting an application does not guarantee funding.

A company that purchases software before receiving its Letter of Offer accepts the financial risk if Enterprise Singapore rejects the application or excludes part of the expense.

Waiting for formal approval before committing significant expenditure can reduce this risk.

How to Measure the Results of Digital Marketing and CRM Adoption

Receiving funding is one part of a digitalisation project. Businesses should also assess the operational improvements generated by the selected technology.

The most useful performance indicators depend on the purpose of each solution.

Digital Marketing Performance Indicators

Businesses may track:

• Number of marketing enquiries generated
• Cost per lead
• Website enquiry conversion rate
• Campaign performance trends
• Marketing-related customer acquisition costs

These indicators help teams assess whether their marketing activities reach the right audience and generate relevant opportunities.

CRM Performance Indicators

Businesses may track:

• Lead response time
• Lead-to-customer conversion rate
• Number of open sales opportunities
• Average sales cycle duration
• Follow-up completion rate
• Sales pipeline value
• Customer retention rate

For example, a company that frequently loses track of enquiries could use its CRM reporting to monitor response times and follow-up activities.

The goal should be to improve measurable business processes rather than simply installing new software.

Common Mistakes to Avoid When Applying for EDGE

Some application issues can be prevented through better planning.

Selecting software based only on the grant amount

A higher funding cap does not mean a solution is suitable for your business. Start by identifying the operational problem you need to address.

Assuming all marketing expenses qualify

The Digital Marketing activity identifies eligible software costs. General advertising budgets and agency service fees should not be treated as automatically supported expenses.

Purchasing before application submission

Starting work or making payments before submitting an application may make the application retrospective and ineligible.

Choosing a vendor without verifying the package

Check that the selected vendor and package appear under the relevant activity on SMEs Go Digital.

Ignoring costs after the supported period

Consider ongoing subscriptions, licences, maintenance, and other expenses that your company may need to pay after the grant-supported period.

Overlooking customer data protection

CRM platforms often hold personal information. Businesses should assess access permissions, data handling procedures, marketing consent, and their responsibilities under Singapore’s Personal Data Protection Act (PDPA).

How Digital Marketing and CRM Support Long-Term Business Growth

Businesses often invest in marketing because they want to reach more potential customers.

However, sustainable customer acquisition also depends on what happens after someone submits an enquiry.

A website should communicate the business offering clearly. Advertising campaigns should attract relevant prospects. Sales processes should then help the business respond, follow up, and convert suitable opportunities.

Digital Marketing and CRM solutions can support different stages of this process.

At Digital Marketing Buzz (DMB), we help businesses improve their online marketing through services such as:

• Search Engine Optimisation (SEO) to improve organic search visibility and attract relevant website traffic.
• Digital Advertising to reach potential customers through targeted paid campaigns.
• Website development and conversion improvements to support customer enquiries.

Businesses considering CRM adoption can also assess how their existing marketing channels, enquiry forms, and follow-up processes would work with a new customer management system.

DMB’s marketing services remain separate from EDGE Grant funding unless a particular solution and its eligible components receive the required approval.

Businesses should verify the grant status of any software vendor independently through the official directory.

Frequently Asked Questions About the EDGE Grant

Is the EDGE Grant the Same as the EDG Grant?

No. The EDGE Grant is the new framework that replaced EDG, PSG, and MRA for new applications beginning on 30 September 2026.

Existing applications and approved projects under the previous schemes continue under their applicable conditions.

Does the EDGE Grant Cover CRM Software?

Yes. Enterprise Singapore has a dedicated Customer Relationship Management activity for eligible CRM platforms.

SMEs may receive up to 50% funding, capped at S$2,500, subject to the approved solution and qualifying expenses.

How Much Funding Is Available for Digital Marketing?

Eligible SMEs may receive up to 50% support, capped at S$5,000, for approved Digital Marketing solutions.

Can Businesses Apply for Digital Marketing and CRM Grants Together?

Businesses may submit separate applications for different activities if they meet the relevant eligibility requirements and funding limits.

Each application requires independent assessment, and the same eligible expense cannot receive duplicate support.

Are Google Ads and SEO Services Covered by EDGE?

Not automatically.

The Digital Marketing activity specifies eligible software costs. Businesses should not assume that advertising expenditure, SEO retainers, or other agency fees qualify without confirmation under the approved package.

Is Any CRM Software Eligible for EDGE Funding?

No. For this single-function activity, applicants must select an eligible pre-approved solution and package from the relevant SMEs Go Digital directory.

Businesses should confirm the grant status of the exact package they intend to purchase.

Can Startups Apply for the EDGE Grant?

Startups may apply if they meet the relevant business ownership, registration, operating, and activity-specific requirements.

How Long Does EDGE Grant Approval Take?

Enterprise Singapore indicates an application outcome of approximately one week for the Digital Marketing and CRM activities.

Other EDGE activities may have different processing timelines.

Is the EDGE Grant Paid in Advance?

No. EDGE funding is provided through reimbursement after project completion, full payment of approved expenses, and successful claim assessment.

Is the EDGE Grant Right for Your Business?

The EDGE Grant Singapore 2026 provides eligible businesses with an opportunity to reduce qualifying technology adoption costs while improving marketing operations, sales processes, and customer management.

For companies investing in Digital Marketing solutions, the grant can support approved software for campaign planning and performance management.

For businesses seeking better lead tracking, sales visibility, and customer management, the CRM activity provides a separate funding option.

Companies planning to adopt both should assess their operational priorities, compare eligible vendors, and evaluate the total costs before applying.

The best starting point is to identify which business processes need improvement and select technology that can support measurable results.

Need help improving your business’s digital marketing performance?

Digital Marketing Buzz (DMB) can help you evaluate your existing marketing activities and identify opportunities to improve search visibility, digital advertising, website performance, and customer acquisition.

Contact DMB to discuss your digital marketing strategy.

Grant information is based on Enterprise Singapore’s published requirements as of 22 October 2026. Funding limits, eligibility, approved software packages, and reimbursement are subject to official assessment and may change.